Here I am a post "Trading Spaces" addict who can't get enough of "Project Runway" and on the DIY bandwagon with the rest of Amercia. I blame Trading Spaces for the current DIY everyone is on these days in the fashion and design world.
Five years ago Trading Spaces was a new concept, we all watched it and we all re-covered at least one chaise or repainted a room. Now we are all bitching and stitching, glue gunning our way to dried flower bliss and in my case....covering canvases in anything I can get my hands on and wiring tiny stones around each other to make an earring.
Where am I going with all this? There are a million beaders and jewelry designers in the world these days and cutting through the noise is becoming tougher and tougher. I've been spending a lot of time lately thinking about how to make Charming Sam exceptional and somehow cut through the noise. What I've come up with is that in the world of design and art it is a combination of craftsmanship, luck and uniqueness. Unfortunately too no idea is a new idea, its about packaging it differently, making just the slightest change to make it new and fresh. Look at the runway shows...in some ways many of what we see each season on the runway is the same thing we saw 10 years ago. But if you pay attention to the fine nuances of the DESIGN then you will see how its been updated, made new...fresh.
So that is what has been happening with Charming Sam over the last three months. I made a decision that everything I make has to meet a few specific criteria;
1) I have to be willing to wear it every day (not just with a specific dress or outfit or for a special occasion)
2) I would have to be willing to buy each piece for myself or someone else. If I saw the same piece at Nordstroms could I walk out of the store without it? If the answer is yes then the piece never makes it into the line.
3) Impeccable craftsmanship - no crap.
4) I have to L-O-V-E it. C-O-V-E-T it.
5) It has to be fresh
With the butterfly collection that is partially now available at
www.charmingsam.com all of these criteria have been met. (Look for the rest of the Butterfly Collection to be released mid-November 2006).
I love every piece, I wear every piece, each piece is made with impeccable craftsmanship and I'd buy every piece.
I of course have a few of my favorite, favorite pieces. I've shown a pair of earrings here before and today I thought I'd show you this beautiful Peruvian Blue Opal necklace. Each of the gold bars have been hammered, sawed, punched and then carefully mixed between each opal. The opals are a beautiful luminescent color and have been wired together with gold wire.

That is my schtick today...thanks for stopping bye! Don't forget the holidays are coming and there are many beautiful pieces for all the women in your life at Charming Sam.